Interpretation

In a conversation today, we were trying to uncover effective ways to influence opinion leaders, communicate good information, interrupt incorrect information and evangelize an upcoming project. It made me think of something I read last night:

Cultivate the fringe by finding out who disagrees with current directions, constructively or not, and harvest the diversity of opinion.

So many times, we want to focus on the people that really like what we are doing. It is important, maybe more so, to hear the people that don't like what we are doing. It may make us see the error of our ways, identify a point of miscommunication or bring up a really cool enhancement -- at the very least, that person will feel like they had a voice. Even when things don't go my way, I feel better when someone takes my opinion seriously.